BTS's Jungkook Stars in Finale of Calvin Klein's Feel the Fit Campaign
BTS's Jungkook stars in the final chapter of Calvin Klein's Feel the Fit campaign: the sound of a jeans zipper transforms into a beat in the video, while the artist showcases the brand's fall styles.
Calvin Klein has released the third and final chapter of its fall Feel the Fit campaign with global brand ambassador Jungkook of K-pop group BTS. The video has already been published on the brand's official social media accounts.
The video is built around a single sound device. At the beginning of the clip, Jungkook puts on a pair of Calvin Klein jeans, and the sound of the zipper transforms into a beat that sets the rhythm for the entire storyline.
The artist showcases new fall styles: straight '90s-inspired jeans and oversized wide-leg jeans. He performs choreography to Bobby Brown's "My Prerogative" and Average White Band's "Cut the Cake."
Before Jungkook, singer Tate McRae and Stranger Things star Sadie Sink appeared in the Feel the Fit campaign. They starred in the first two chapters of the project.
Jungkook's collaboration with Calvin Klein has gone beyond ambassadorship. In May 2026, the artist launched his debut clothing collection for the brand, CKJK — a line of approximately 20 pieces. To announce sales, Calvin Klein released a teaser in which Jungkook appeared in a biker look. His face was not shown in the frame, but the look was recognizable by the tattoos on his hands and the number 1997 — a reference to the artist's birth year.
Calvin Klein has been systematically working with K-pop artists. In addition to Jungkook, Mingyu of boy band Seventeen — who became the face of last year's fall campaign — and Jennie of Blackpink have signed contracts with the brand.
Source: AdIndex
More from Сергей Мельник
179 articles
Related articles
- Elvis Presley Song Rights Holders Demand $41.1 Million from Anthropic
- Pinduoduo and Anthropic paid Kazakhstan 8 billion tenge in taxes
- Disney Will Show Super Bowl 2027 Through the Eyes of Star Wars Characters
- Mom's Touch to Open 50 Restaurants in Kazakhstan with Shin-Line
- Prada answered AI slop with a pencil: 6 million views and mice in the style of Disney