AI-martech digest: Adobe trained 3 million people, Twilio launched voice agents
Adobe Digital Academy trained more than 3 million people, Klaviyo opened 490 APIs for AI agents, and Twilio integrated OpenAI's voice API. The martech industry's key releases — in this digest.

The Adobe Digital Academy program reached more than 3 million learners this year — the company is expanding free training in creative, digital, and AI skills worldwide and aims to reach 30 million trained people by 2030.
This figure includes nearly 400 thousand young people in India who gained access to digital skills through Adobe's partnership with UNICEF Generation Unlimited. In addition, Adobe, together with Indian state governments, is implementing digital creativity and AI learning programs for nearly 8 million schoolchildren and teachers. For marketers, Adobe and LinkedIn offer free AI training in 47 languages: digital marketing, content creation, social media work, data analytics, and agentic scenarios.
September 17, 2026
Azoma introduced evaluation criteria for generative engine optimization (GEO) tools that track brand visibility at the prompt level in ChatGPT, Google Gemini, Perplexity, Amazon Rufus, and Walmart Sparky, and analyze citation sources.
Beasley Media Group deployed the Futuri TopLine Enterprise platform across all of its markets to support ad sales. AI agents search for potential clients, prepare outreach, build media plans, generate audio and video materials and reports, while final approval remains with managers.
Brand Engagement Network, together with Cataneo, presented interactive ad breaks: embedded AI agents communicate with viewers, answer questions about products, and complete purchases right in the viewing interface.
Constant Contact launched an integration with Claude from Anthropic: the model writes email content, social media posts, suggests email subjects, and transfers campaigns into the service.
Demandbase released the Mojo agent for account-based marketing — it identifies audiences, creates briefs, manages ad distribution, and adjusts campaigns based on past performance data.
Fairing launched Advanced Attribution for tracking purchase sources: podcasts, TV, influencers, and AI search — via dynamic post-purchase surveys.
Informa TechTarget presented Buyer Intelligence, which transforms intent signals at the user level into GTM strategy and sales recommendations.
Marvin released Live Intercept — an AI interviewer conducts customer research within websites, asks clarifying questions, and aggregates recordings into a knowledge base.
Nimble launched AI Sequences: a single prompt turns into a chain of touches with personalized emails and call reminders.
PilotDeck presented a platform for SEO and GEO that generates articles and evaluates website visibility in AI search.
Pipedrive released Nova for all plans: the tool records calls, transcribes meetings, updates CRM fields, and suggests next steps.
RSVPify launched RSVPify Cue and an MCP connector: natural-language command processing for creating registration forms and analyzing event revenue.
Snipp Interactive released a plugin for ChatGPT and a Claude connector for managing loyalty programs, receipt validation, and purchase analysis.
Twilio integrated the GPT-Live-1 API from OpenAI into its telephony architecture — with full duplex support, interruptions by the interlocutor, caller tone assessment, and multilingual support.
Upfluence moved its creator marketing platform to autonomous mode powered by the Jaice engine: from creator discovery to payouts and brand-safety video checks.
Zendesk introduced Specialized AI Agents — industry-preconfigured agents that resolve tickets, perform transactions, and escalate complex tickets to humans.
September 10, 2026
AI Mini Stores announced a managed e-commerce model: agents handle product research, content, support, marketing, and anti-fraud under human strategic control.
Augeo embedded Grok from SpaceXAI and X sentiment data into the THEO engine — for personal offers and running the Loyalty Media Network.
BounceBack AI tracks career moves via email "hard" bounces and suggests when salespeople should reconnect.
Certinia expanded the Veda line to 14 autonomous agents (135 Intelligent Actions tools in total) for services, customer success, and accounting.
Fimo presented a CMS that turns generated code into self-updating websites; Gupshup — a self-serve Voice AI platform for calls, lead qualification, and payment reminders via PSTN and WhatsApp.
Klaviyo opened its platform to external AI agents: 260 MCP tools and 490 APIs, plus natural-language SQL queries inside Klaviyo Data Platform.
Madison Logic released AI Planner, converting campaign goals into segments, channel strategies, and budgets.
Markup AI expanded its solution for marketers to Word, ChatGPT, and Claude: agents check content for brand voice compliance and readiness for citation in AI search.
Observe.AI automates coaching in call centers, Qualtrics created the XM Data & AI platform with digital twins of customers for simulating decisions before implementation.
Seedtag launched Emotion Quotient based on the Neuro-Contextual AI Liz — monitoring emotions in online culture without personal data.
Sembly AI presented version 3.0, generating presentations, proposals, and case studies in more than 45 languages.
Storyblok released agents for headless CMS, Stravite — AI Persona Builder with interactive buyer profiles from internal research.
Target updated its app: photo search, review synthesis, and "buy again" recommendations based on purchase history.
Also on this day: TechEsperto's expansion beyond CRM integrations, a partnership between Telesign and B2Metric for predictive cart reminders via WhatsApp and email, a free video generator from Video Generator, the Videowise AI Visibility tool for indexing UGC videos, and the Vistatec Data division for preparing model training datasets.
September 3, 2026
ActiveCampaign launched Active Intelligence: Wavelength — a contextual engine that analyzes account history and more than 500 business signals, segments customers, and finds "broken" journeys.
Alchemer presented the Iris platform for CX: feedback analysis, root cause search, and automated tasks. Archive released the Archie agent for shortlists of vetted creators.
Auth0 strengthened machine-to-machine interaction security; AutoBacklines automated link building; Bazaarvoice structures reviews and product data for citation in generative search; BizzContacts offered a free disposable email checker.
Comcast Technology Solutions presented a set of video tools on the VideoAI platform: converting landscape video to vertical, translating tracks while preserving the voice, and finding ad insertion points.
Crescendo automates customer support, CrunchJunkie and Dreamdata track brand citations in ChatGPT, Gemini, Perplexity, and Google AI Overviews, while Dreamdata also tracks the impact of AI recommendations on pipeline conversion.
Findabl AI combined image generation, synthetic voiceovers, video, and text editing in one platform. Gearset speeds up DevOps for Salesforce, Givsly entered political campaigns with values-driven advertising.
Helical Insight open-sourced its BI platform with text-to-SQL queries. Influencer launched Creator-First Answer Engine Optimization, Innovid embedded the Meta Ads MCP server into NIVO, Knorex released KAI Assist.
Local Media Consortium will support local media through the AI Accelerator initiative; Operata monitors customer service quality for humans and virtual agents; Optimizely released industry ML models right in its marketing platform.
Prospectr Digital is rebuilding lead generation for B2B sales; Sabio and Gentoro are deploying agentic AI in programmatic and CTV; SEOPulse measures share of voice in LLMs; Sinch brought Mailgun Inspect to the Salesforce AgentExchange marketplace.
Skipio acquired RapidTalk for conversational messaging. Webflow turns natural language into website layouts. WizCommerce is building an AI CRM for distributors. Yext syncs brands' structured data with generative search engines.
August 27, 2026
3CLogic released AI Agent Evaluator for evaluating voice agents. Auxia presented Agent Studio — an "operating system" for marketing processes. BioBrain offered an AI-native OS for marketing research with survey data cleaning and facial expression and voice analysis.
Dun & Bradstreet integrated Commercial Graph into Perplexity: the model retrieves corporate, financial, and market data based on user queries. Findabl AI added SEO services for AI search, Hey DAN — voice input of records directly into CRM.
Impact.com, together with Microsoft, launched a partner program for the Minecraft franchise: algorithms select creators, track referrals, and filter out invalid traffic.
Informa TechTarget presented the B2B AI Authority Index. KERV, together with LG Ad Solutions, expanded interactive CTV formats: computer vision recognizes objects in the frame and creates clickable overlays on smart TVs.
LoopMe is growing the lower funnel with more than 2 thousand ML models. OneIMS offered an AI Visibility Audit for industrial B2B companies. Optimove embedded the OptiGenie agent, which understands plain-text commands.
Practifi released the Sentir CRM for wealth management firms. Similarweb tracks ad placements and brand citations in ChatGPT and Google AI Overviews. Solitics automates communications in retail banking through the SAAI platform.
Sprout Social introduced the Trellis agent for social media, System1 — Test Your Ad Screen for forecasting the impact of ad concepts on brand equity. Temu built an in-house programmatic media buying platform without third-party cookies. Veuno checks for free how AI assistants describe B2B brands relative to competitors.
Source: MarTech; Source: enterprise.semrush.com
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