Delimobil launches advertising on screens inside carsharing vehicles

"A fleet of more than 26,000 vehicles and 13 million registered app users allow brands to organically integrate into people's daily routes," noted Dmitry Sheykov, director of the corporate sales department at Delimobil. "We are gradually expanding Delimobil's advertising capabilities and want campaigns to be able to engage with the customer before, during, and after the trip. Such media make it possible to make advertising messages part of the urban environment. The future of urban communication lies precisely with such formats."

Delimobil's press service emphasized that the advertising does not distract the driver from operating the vehicle. The large banner is shown only before the start of the trip. The small banner is static, without sounds or flashes, so it cannot divert the user's attention. At the same time, it can be moved around the screen — it does not cover important interface elements.

Recall that in November 2024, Delimobil presented its own advertising platform. The company carried out its first advertising projects together with the MTS Live service and the brands Cordiant and Redmond.