Evgenia Oshurkova Takes Over Alfa-Bank's Advertising Client Block

"Evgenia will focus on building a systematic approach to working with key advertisers: helping to gain a deeper understanding of their needs, find suitable tools faster, and expand the scope of cooperation," Vladimir Mosin explained.

What Experience Does Oshurkova Bring?

Before joining Alfa-Bank, Oshurkova worked as Media Director at Punch Media Group, where she was responsible for strategic partnerships, interactions with advertising agencies, and expanding the client base.

Her career track:

• headed the partner relations division at X5 Media;

• from 2020 to 2024 — Group Account Director at SberMarketing;

• from 2013 to 2020 — group head and media manager at OMD OM Group and OMD Group.

Why Does This Appointment Matter for the Market?

The appointment continues the restructuring of Alfa-Bank's advertising team in the e-com segment, which began in 2026.

In May, Vladimir Mosin took charge of advertising products and technologies of the e-commerce platform. In August, Yulia Garbuzova joined his team as Commercial Director for Advertising.

Artem Khokhlov, a former top manager at Yandex, also joined the bank. He is responsible for developing the advertising business and partnerships.

The successive personnel appointments show that Alfa-Bank is raising its bet on the advertising business within its e-com platform. With her experience at X5 Media, SberMarketing, and the agency market, Oshurkova covers a key area — systematic work with large advertisers.