FAS Rules That Information About Unlimited Roaming Is Not Advertising

Not everyone agrees with the agency's position. Vladimir Zykov, director of the Association of Professional Users of Social Networks and Messengers, said he disagreed with the FAS ruling. The association "will push to have the questions raised finally considered on their merits," he noted.

The dispute over the boundaries of the concept of "unlimited" has been unfolding on the Russian telecom market for years. The issue has taken on practical significance amid growing volumes of traffic consumption in roaming, where the cost of data transmission is traditionally higher than on the home network.

For operators, the FAS ruling reduces regulatory risks. Companies will not have to reformulate their tariff descriptions on websites and in apps to comply with advertising legislation requirements — including the mandatory disclosure of all conditions and limitations.

For subscribers, the situation remains ambiguous. Formally, the ban on unfair advertising does not extend to reference materials published on official resources. In practice, however, users choosing a tariff should bear in mind that "unlimited" in roaming almost always means a cap on high-speed traffic, followed by a reduction in speed.

Against the backdrop of this dispute, the broader market dynamics are equally telling. It was reported earlier that Russian operators saw an increase in mobile internet data transmission speeds in the second half of 2025. Infrastructure is developing and the volumes of traffic available at full speed are growing — yet the very phrase "unlimited internet" still demands that subscribers read the tariff conditions carefully.