Korobov left beeline for T1 after 24 years in telecom
Evgeny Korobov became commercial director of T1 after 24 years at beeline, Sber strengthened its marketing unit, and Kion, Wink, and Kinopoisk gained new senior executives.
Evgeny Korobov, who worked at beeline for nearly a quarter of a century, has moved to IT holding T1 as commercial director responsible for work with large and medium-sized clients. AdIndex was informed of the move by market sources; T1's press service confirmed the appointment without specifying the position. According to public data, Korobov worked at beeline from 2002 to March 2026 — about 24 years — and in recent years headed the operator's advertising business.
New data and product executives in streaming
Online cinema Kinopoisk-owned competitor Kion appointed Alexander Kondrashkin as data director. The company confirmed the appointment. Kondrashkin will develop analytical expertise and the unified data platform used by all products in the cluster: the Kion online cinema itself, the Kion Music streaming service, and the Kion Stroki book service.
Alexey Arefyev has joined the Wink online cinema as director of technology and products. He previously held a similar role as director of technology and product portfolio at the ON Media holding. Wink's press service confirmed the move. Arefyev will focus on the service's product development and growth of key user satisfaction metrics.
Before him, this area was overseen by director of technology development Oleg Nikitin. Nikitin will now concentrate on launching artificial intelligence initiatives and new technological development at Wink, as well as on creating technological synergies within Rostelecom Group.
Sber strengthened its marketing unit with hires from MTS and Yandex
Sber's press service confirmed the appointment of Ksenia Sergacheva as brand director. She is responsible for the strategic development of the brand and its integrity at all levels — from the master brand to individual products, audience segments, and sub-brands. The bank said Sergacheva will focus on developing Sber's positioning, shaping the ecosystem architecture and the brand architecture of major business categories, including the AI direction.
Two more senior executives joined the marketing unit alongside her. Konstantin Obukhov became design director of the Sber brand. As part of the brand transformation, he is responsible for creating and implementing the new visual style and developing a unified design system that will ensure a consistent approach across all channels and touchpoints.
Maria Nguyen Hai Yen also joined Sber — formerly marketing director at Mareven Food Central, which owns the Rollton and Bigbon brands. She took the position of managing director — head of the marketing department of the Sales Network division and territorial banks.
Brodskaya returned to Kinopoisk from Yandex Fintech
Elena Brodskaya will handle content, marketing, and partnerships at Kinopoisk. The company announced the appointment. For the past four years, the executive worked at Yandex Fintech, where she was responsible for global content and franchises. In her new role, Brodskaya will focus on the service's content and marketing strategy, developing partnerships with TV channels and online cinemas, as well as working on projects created specifically for Kinopoisk.
CORE.XP merged consulting and analytics
Consulting firm CORE.XP has merged consulting, analytics, and data management into a single department of strategic consulting and analytics. It is headed by Marina Zhukova, who previously led the consulting and analytics department of the company's residential real estate division.
The new department will include three areas: strategic and management consulting, data management, and analytics and research. According to CORE.XP, combining the expertise will consolidate data work, improve the efficiency of internal processes, and expand the range of consulting products for clients.
Source: AdIndex
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