Kuper, Samokat and Megamarket have united advertising in a single dashboard
Kuper, Samokat and Megamarket have launched a unified dashboard for running advertising campaigns. Retail media in Russia grew by 57% in 2025.
Kuper, Samokat and Megamarket have launched a unified personal account that combines the advertising capabilities of three e-commerce services. Through it, advertisers will be able to launch campaigns across multiple platforms simultaneously, manage placements, and evaluate their results. The launch was announced at the Performance Marketing Forum during the panel discussion "E-com — Beyond the Ordinary."
The new dashboard is designed to simplify how companies work with retail media. Advertisers will no longer need to set up campaigns and collect analytics separately for each platform. The unified framework will reduce operational workload, enable faster campaign launches, and allow budget management based on consolidated reporting.
Retail media remains one of the fastest-growing segments of the advertising market. According to a study by Okkam Trade Marketing, the segment in Russia grew by 57% year-over-year in 2025.
Dmitry Trubitsin, director of advertising business and strategic partnerships at Samokat, will take charge of developing the unified personal account.
"Retail media is becoming an advertising channel that allows brands to engage with audiences at the moment of choice and purchase. That's why interest in it is growing not only among large companies but also among small and medium-sized businesses. For the market to develop further, it's important to make such tools simpler and more accessible so that more companies can launch advertising," he noted.
By the end of 2026, advertisers will have access to more than 25 advertising formats across five partner platforms. An improved auction algorithm with ML-powered bid recommendations and forecast metrics for different formats will also be introduced.
In 2027, the company will focus on building AI-driven promotion strategies, adding product formats, growing partner storefronts, and introducing new payment models.
Original: new-retail.ru
More from Сергей Мельник
178 articles
Related articles
- Elvis Presley Song Rights Holders Demand $41.1 Million from Anthropic
- Pinduoduo and Anthropic paid Kazakhstan 8 billion tenge in taxes
- Disney Will Show Super Bowl 2027 Through the Eyes of Star Wars Characters
- Mom's Touch to Open 50 Restaurants in Kazakhstan with Shin-Line
- Prada answered AI slop with a pencil: 6 million views and mice in the style of Disney