Branding

Kyrgyz ornament on Etro bags: the Milanese house releases new models

The Milanese house Etro has released new versions of its Pony and Kalispera bags with Kyrgyz patterns. The design is executed with weaving, embroidery, beads, and leather treatment, and the models are finished with fringe.

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Кыргызский орнамент в мировой моде? Бренд Etro показал новую коллекцию сумок
Кыргызский орнамент в мировой моде? Бренд Etro показал новую коллекцию сумокAI-generated

Italian fashion house Etro has presented new versions of its Pony and Kalispera bags, decorated with traditional Kyrgyz patterns. The design has become part of the construction of the items, rather than simply a print on the surface.

It was executed using several techniques at once: weaving, embroidery, beads, and complex leather treatment. The models are also finished with fringe.

A house with a Central Asian line

Etro was founded in Milan in 1968 by Gerolamo Etro. The company began by specializing in textile production. Later, the range expanded: the house started producing clothing, footwear, bags, perfumes, and interior items.

The paisley pattern became the brand's signature. Notably, Etro itself traces the origin of this motif to Central Asia. Thus, turning to the Kyrgyz ornament logically continues the historical line of the house's aesthetics.

Etro and world stars

Many famous performers choose Etro clothing. The brand has created stage looks for Shakira, Olivia Dean, and Taylor Swift, among other artists.

The appearance of Kyrgyz patterns in a collection of an Italian house of Etro's caliber is a notable event for regional design. Kyrgyzstan's traditional decorative and applied arts are gaining access to the global market of luxury accessories, where solutions based on national ornaments could set a new vector for trends.

The new Pony and Kalispera models demonstrate how artisanal techniques — weaving, embroidery, beadwork — are integrated into the construction of a modern bag. This is not the first story of Central Asian motifs in global fashion, but it is one of the most high-profile cases in recent times.

Source: 24.kg

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