Meta launches One subscription: AI tools for bloggers and business from $14.99
Meta has introduced the One subscription with AI tools for Facebook, Instagram and WhatsApp. Business tiers range from $14.99 to $499, consumer tiers from $7.99 to $19.99 per month.
Meta* has introduced the Meta One subscription service, which combines premium features of Facebook, Instagram and WhatsApp with extended access to artificial intelligence tools. Monetizing AI capabilities will become a new revenue stream for the social networks, whose subscription revenue is already measured in millions of dollars per day.
Two tiers are available for individual users. Core costs $7.99 per month, Premium — $19.99. Both include the Facebook Plus, Instagram Plus and WhatsApp Plus packages, but Premium offers more AI capabilities.
Subscribers get access to the Muse Image and Muse Video tools for generating photos and videos, the AI-based Restyle feature for editing Instagram Stories, as well as extended voice effects and other tools.
A separate lineup for business
For companies and bloggers, Meta* offers four tiers: Essential — from $14.99, Advanced — from $49.99, Expert — from $149 and Max — from $499. The Essential tier, the entry-level option in the corporate lineup, includes extended access to Meta Business Agent, a verified badge and a channel in the WhatsApp Business app, as well as other benefits.
The company said that in the future it will add more features to help with marketing, running a business, creating and optimizing content. This indicates that Meta* sees the business audience as a key segment for monetizing AI.
How much the social networks earn from subscriptions
According to analytics firm Appfigures, as of early September Instagram's average daily revenue worldwide is $1.2 million. Facebook brings in $528 thousand per day. The new tiers could significantly accelerate the growth of these figures.
Context: AI agents in WhatsApp Business
Earlier, Meta* launched the WhatsApp Business Tools MCP server. It allows WhatsApp Business account holders to delegate messenger setup and management to AI agents. The launch of the Meta One subscription logically continues this strategy: the company is moving business interaction with AI tools onto a paid basis.
*Meta and its social networks Facebook and Instagram are recognized as extremist and banned in Russia.
Source: AdIndex; Source: about.fb.com
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