iOS 27 Update Blocks The Trade Desk Ads in Safari
iOS 27, released September 14, blocked The Trade Desk ads in Safari. Apple has been investigating the glitch since last week, with no solution or timeline yet.
The iOS 27 update, released by Apple on September 14, has blocked The Trade Desk ads from displaying in the Safari browser. Apple device owners who installed the new operating system have stopped seeing ads from one of the largest independent programmatic ad DSP platforms.
The Trade Desk cannot serve ad impressions in Safari for users on iOS 27. The outage affects all Apple devices updated to the latest version of the operating system.
Apple has been investigating the issue since last week. There is no solution at this point — at least, not from Apple's side.
The incident is of notable significance for the advertising market. The Trade Desk is one of the key programmatic trading platforms, and Safari is the second most popular browser on mobile devices. The block affects the impression chain: advertisers running campaigns through The Trade Desk are losing reach among Safari users on current iOS versions.
The situation is unfolding against the backdrop of Apple's efforts to limit tracking in its ecosystem. The company has consistently tightened the rules for ad tech operations in Safari: from Intelligent Tracking Prevention to a full block on third-party cookies. However, in this case, it is a technical glitch following an update, not the company's stated policy.
Apple has not yet announced a timeline for resolving the issue. The Trade Desk has also not publicly commented on the extent of the glitch's impact on client ad campaigns.
The Trade Desk's partners and advertisers can only wait for a patch from Apple or redistribute budgets to other browsers and channels until Safari impressions return to normal.
Original: bugs.webkit.org
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