Vespia Founder Launches Snoika After Selling Company to Veriff
Anton Vedešin is launching Snoika after selling Vespia to Veriff, focusing on brand visibility on AI platforms. In parallel, Lords LB is raising €400 million for Baltic real estate.
Estonian entrepreneur and PhD holder Anton Vedešin, who sold his company Vespia to unicorn Veriff early this year, is developing a new startup called Snoika. The project will help companies become more visible on artificial intelligence platforms.
The startup has set an ambitious goal. According to its founder, Snoika's mission is to grow into a "unicorn." At the same time, Vedešin is in no hurry to raise external investment and explains why he chose this particular moment to enter the AI visibility market.
The deal that gave him the freedom for the new project closed in early February. Estonian identity verification unicorn Veriff acquired the startup Vespia. According to Vespia's founders, they had several sale offers on the table — they chose Veriff.
Vedešin built Vespia as a business verification and compliance service. Now he is switching to a task he himself considers one of the most crucial for companies in the era of generative artificial intelligence: how to make sure AI platforms find, correctly understand, and recommend a brand. It is this question that Snoika addresses, according to the founder's logic.
The new company's growth strategy is not limited to organic development — Vedešin describes a plan to bring Snoika to unicorn status. However, he is in no rush to raise capital, maintaining control over the startup at an early stage.
Baltic Fund Raises €400 Million for Commercial Real Estate
In parallel, another notable project is developing in the Baltic capital market. Baltic Core Property Fund, managed by Lords LB Asset Management, is consolidating local capital to build a €400 million commercial real estate portfolio.
The fund operates on a public distribution model for its units. This opens up access for retail investors to a segment that has so far remained the domain of large capital. Properties worth hundreds of millions of euros were previously available only to institutional players.
Statistics confirm local investors' interest in the region. Last year, investors from the Baltic states accounted for 92% of the total value of commercial real estate transactions in the region.
The fund's first planned investment is the Artery business center in Vilnius. The building operates at 98% occupancy.
Both stories — from the sale of an Estonian startup and a new bet on AI to the consolidation of Baltic real estate — reflect a general trend: regional capital and entrepreneurs are increasingly active in growing technology and infrastructure markets.
For Baltic B2B companies, the emergence of Snoika means another digital marketing tool. For retail investors, it means an opportunity to enter a diversified commercial real estate portfolio through publicly traded units.
Source: Äripäev Turundus
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