Unisender Announces Winners of the 2026 Email Marketing Award
On October 2 in Moscow, the Unisender 2026 Award was presented: a jury of 62 experts evaluated 136 entries. ToStars took first place in the “Email of the Year” and “Effectiveness of the Year” categories.
The Unisender 2026 Award ceremony took place in Moscow on October 2: a jury of 62 external experts evaluated 136 entries and determined the winners in 10 main categories and two special partner categories. ToStars can be called the main triumph of the evening — it took first place in two key categories at once: “Email of the Year” and “Effectiveness of the Year.”
The jury included specialists from Yandex, VK, Sber, Ozon and other major companies. The experts analyzed texts, design and the effectiveness of campaigns. AdIndex acted as the event's information partner.
Who won the main categories?
The award was presented in 10 main categories. Results in the key ones:
- Email of the Year — 1st place: ToStars; 2nd: En+ University; 3rd: Mailfit with a campaign for METRO CC.
- Creative of the Year — 1st place: Aqua Animal; 2nd: Kaspersky Lab; 3rd: Haier.
- Text of the Year — 1st place: VseInstrumenty.ru; 2nd: Mailfit with a campaign for the Kuper brand; 3rd: Skyeng.
- Effectiveness of the Year — 1st place: ToStars; 2nd: ITMO University; 3rd: Aeroflot.
- Promotional Email of the Year — 1st place: Otello; 2nd: Out of Cloud agency (part of Kokoc Group) with a campaign for Vkusno i Tochka; 3rd: the EMAILMATRIX team and Pyaterochka. Dostavki.
- Communication of the Year — 1st place: En+ University; 2nd: Solar Group; 3rd: ITMO University.
- SMS of the Year — 1st place: Elba Mebel; 2nd: PPL media / NBM; 3rd: CROCUS FITNESS LLC.
- Finance of the Year — 1st place: Uchebnik T—Zh; 2nd: T—Biznes Sekrety; 3rd: MSP Bank.
What did the special categories show?
In the special category “The Case Speaks,” first place went to T—Zh. In the “Super Invite” category, Sidorin Lab (Sidorin Lab LLC) won, second place went to Micro-IT LLC, and third to JUG Ru Group.
A separate block of awards was for Unisender partners:
- 1st place “Best Partner” — PROMOKODUS.COM;
- 2nd place “Benchmark of Conversions” — CLICK.RU;
- 3rd place “Lead Generation Driver” — TE9.RU.
The Audience Choice Award went to Cyberdom. Second place went to WIM Agency with a campaign for the Dodo Pizza brand, and third to Out of Cloud agency (Kokoc Group) with a campaign for the Chizhik brand.
Why does Unisender hold the award?
Unisender established the award to develop the culture of CRM marketing and popularize the industry's best practices. The award's mission is to recognize projects with a high level of creativity, communication quality and business results, as well as projects that set new standards for working with audiences.
The award covers email marketing and CRM marketing — building customer relationships based on a data management system. Prize places were distributed among brands, agencies, universities and fintech companies — the geography and composition of participants reflect the breadth of the Russian marketing communications market.
Source: AdIndex
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