Video service Wink to spend up to 410 million rubles on CPA networks and bloggers

The contractors' responsibilities include:

• developing a Wink promotion strategy and preparing media plans for advertising campaigns;
• driving conversions through CPA networks, aggregator sites, promo code showcases, blogger exchanges, and cross-promotion projects;
• creating and placing publications, videos, banners, and other advertising materials;
• adapting advertising materials to the required formats and preparing promo links;
• supplying CPA platforms and other channels with advertising materials;
• daily tracking of campaign performance, managing traffic sources, and optimizing placements;
• creating tokens, labeling online advertising, and submitting information to the ORD and ERIR;
• detecting fraudulent traffic and disabling the sources generating it;
• upon Wink's request — market and competitor research, reviews of the online advertising market.

One of the key KPIs is the conversion of users from a free trial period to a paid subscription. The target CR must be at least 25%, unless otherwise specified in a particular application. Contractors are required to report daily on clicks, installations, spending, trials, and paid subscriptions. At the end of each month, they must provide extended reports with conclusions and recommendations.

Earlier this year, Restream Media already ran a major tender for marketing services for Wink, including tactical planning and online ad buying. The starting price of that procurement was 737.7 million rubles, with up to three participants able to win, each with a contract limit of 245.9 million rubles.