VK Launches Business Award for Advertisers, 'Manifestation'

• 'Collaboration with an Influencer';
• 'AI in Advertising';
• 'Performance Campaign';
• 'Special Project of the Year'.

The list of categories is not limited to these four — the award will include other categories as well.

Who Will Be on the Jury?

The entries will be judged by representatives of VK, marketing media, and industry organizations. The organizers have not disclosed the jury's composition in detail.

What Is the Context of the Initiative?

The VK award continues the trend of institutional recognition of quality advertising in Russia. In September 2025, the National Advertising Alliance supported a proposal by Channel One CEO Konstantin Ernst to reward brands that create high-quality television advertising.

VK, in this way, is transferring this logic to the digital environment: the 'Manifestation' award covers both online and offline promotion and formalizes the recognition of the best advertising cases at the level of a major technology platform.

For advertisers and agencies, participation in the award is an opportunity to receive public confirmation of the effectiveness of their campaigns from a jury that includes specialized media and industry associations. The application deadline is November 8, 2026.