Adidas Registers Its Trademark Logo in Russia Until 2035

Why does the brand need this now?

Registering the trademark in this situation is a legal defense tool. It allows the company to prevent third parties from using the logo without permission, including cases of parallel imports (bringing original goods into the country without the rights holder's consent) and bad-faith imitations.

Without a valid registration, the brand risks other market players taking advantage of its designation. Renewal or a new application eliminates this risk.

At the same time, the very fact of registering the trademark does not amount to an announcement of the company's return to the Russian market in its previous form. A trademark is a legal asset, not an operational decision. Companies often maintain registrations "for the future" to retain control over the brand regardless of their current strategy.

Conclusion: legal protection of the logo and sales plans are two different things, and the former does not guarantee the latter.

What about prices for Adidas products?

Against the backdrop of the trademark registration, price pressure on the brand's goods in Russia persists. It was previously reported that Adidas products on the Russian market could rise in price by 20–30%.

The reason is complicated logistics due to the armed conflict in the Middle East. Transport routes and delivery times are becoming less predictable, and this translates directly into costs and the final price for the consumer.

A 20–30% increase is a significant range for the consumer segment in which the brand operates. With such dynamics, some demand may shift to cheaper alternatives.

Conclusion: even with a legally protected brand, the physical availability and price of goods depend on logistics, not on Rospatent.

What's next?

For the market, the registration is a signal that Adidas continues to treat Russia as a territory where its rights must be enforced. Two things are worth watching: the dynamics of retail prices for the brand's goods and enforcement practice — that is, actual claims by the rights holder against infringers.

If the company begins actively defending the trademark, it will affect gray supply schemes and marketplace assortments. For now, only one thing can be stated: the logo is secured, the term runs until July 2035, and prices are under pressure from logistics.