Alexander Kondrashkin heads data at online cinema Kin

Kin CEO Kirill Tenin commented on the appointment: "Analytics-based decisions are what allow us to move forward while minimizing potential risks. Data is becoming a common language between all products of the cluster. Alexander's experience in building transparent analytics will help us make more balanced decisions at all levels of the business."

Kondrashkin's appointment continues a series of personnel changes at Kin. Earlier, Alexander Panev became the online cinema's Content Director. Before him, the position was held by Maria Smirnova.

For the B2B market, the appointment signals the ongoing consolidation of data around the Kin media cluster. A unified data platform serving three products at once — video, music, and books — is a typical example of how streaming companies build end-to-end analytics for cross-selling and personalization. Kondrashkin's career trajectory — moving from Okko with subsequent growth within Kin — also reflects the shortage of managers with expertise in data-driven products in the Russian media market.