Retail Media & E-commerce

Net Profit of Russia's Top 50 Retailers Fell Threefold — to 215 Billion Rubles

The combined revenue of Russia's 50 largest retailers grew 8.3% to 19.7 trillion rubles, but net profit collapsed from 587 billion to 215 billion rubles. The reason is rising costs for advertising, rent, and wages.

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Прибыль 50 крупнейших ретейлеров России упала втрое
Прибыль 50 крупнейших ретейлеров России упала втроеAI-generated

The net profit of Russia's 50 largest retailers nearly tripled in decline for 2025 — from 587 billion to 215 billion rubles. This is reported by Vedomosti, citing the companies' financial statements. Revenue, meanwhile, grew: there is growth, but margins are falling.

What Do the Numbers Say?

The combined revenue of the top 50 increased by 8.3% — from 18.2 trillion to 19.7 trillion rubles. But the growth proved highly uneven:

  • The top 10 gained 11.4% — to 13.8 trillion rubles.
  • The other 40 companies increased revenues by only 5%.

The gap between the leaders and the rest of the market continues to widen. Large chains are growing revenue twice as fast.

Who Leads in Revenue?

The country's five largest retailers look like this:

  • X5 — growth of 19%, from 3.9 trillion to 4.6 trillion rubles; over the year the chain added 2.8 thousand points of sale;
  • Magnit — up 15%, to 3.5 trillion rubles; 1.9 thousand new locations opened;
  • Mercury Retail — up 20%, to 1.7 trillion rubles;
  • Lenta — up 24%, to 1.1 trillion rubles;
  • DNS — up 3%, to 796 billion rubles.

Who Grew the Fastest?

The growth leader is the cosmetics retailer Zolotoye Yabloko (Golden Apple). Its revenue jumped 32% — from 156 billion to 205 billion rubles. This is the best result among all ranking participants, significantly outpacing the growth rates of the grocery giants.

Why Is Profit Falling While Revenue Grows?

The answer lies in the cost structure. Due to rising advertising, rent, and wage costs, maintaining offline locations is becoming unprofitable. Retailers are paying more to attract customers and retain staff, and this eats into margins faster than sales growth generates them.

The result is a paradoxical picture: retailers are opening thousands of new stores, revenue is breaking records, and profit is shrinking threefold. Today, every new offline location costs more than it brings in.

What Is Happening with Strategies?

It was previously reported that Russia's largest retailers increased the number of private labels (STM) by nearly 12%. This aligns with the overall logic: chains are looking for ways to boost margins, and developing private labels is one of the few available tools.

The conclusions for the market are obvious. The era of extensive offline retail growth is coming to an end: expanding a chain no longer guarantees profit growth. Future competition will center on efficiency — cost control, private brands, and digital channels, rather than square footage.

Original: vedomosti.ru

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