Coop to Become Estonia's First Billion-Euro Retail Chain Operator
The purchase of Prisma stores will bring Coop Eesti to a turnover of one billion euros — a first among Estonian retail chains. Rainer Rohtla calls Tallinn a new market for the chain.
The central union Coop Eesti will next year become the first retail chain in Estonia to cross the one-billion-euro turnover mark — an achievement the company will reach thanks to its acquisition of Prisma stores. No other retail chain in the country has crossed this threshold so far.
A turnover of one billion euros will be a historic high for Estonian retail. The purchase of the Prisma stores will change Coop's position primarily in Tallinn. Board member Rainer Rohtla calls the capital's market essentially a new field for the chain — until now, Coop's presence in Tallinn has been limited, and the integration of Prisma will for the first time give the cooperative a large-scale base in the capital.
The company's plans also take into account the broader economic picture. Rohtla speaks about the state of Estonians' wallets, regional wage differences, and population decline — all of these factors directly influence Coop's future investment decisions. The chain has to build its strategy bearing in mind that residents' purchasing power varies by region and the market's demographic base is shrinking.
Meanwhile, the tone for the Estonian business community was being set by the Äriplaan 2027 economic conference. The event's key message was: keep taxes low, rely on economic growth and fuel it with our own investments, and don't let anxiety paralyze decision-making.
The chairman of the board of Wahlroos Capital, Björn Wahlroos, warned the audience at the very start of his presentation: be careful with speakers carrying loud messages. "Don't expect messages from me now. Expect logic and reasonable arguments from the presentation, and try to understand what is happening," he said.
Indrek Nuume, a board member of LHV and head of corporate banking, framed the entrepreneur's task more broadly. In addition to revenues and expenses, he said, one needs to track competitors' moves, keep up with the times — and at some point start investing.
Prime Minister Kristen Michal (Reform Party) tried to instill optimism in the participants of the "Äriplaan 2027" conference, citing numerous examples that people's lives are going significantly better than they themselves think.
Retail's technological agenda has not stood still either. On the Password program, Anti Saluneem, head of Logotrade, explained how artificial intelligence is changing the process of ordering corporate gifts.
The backdrop for these events is set by the situation on world markets. The S&P 500 index fell 0.75% to 7,706.03 points, the DOW 30 by 0.68% to 51,511.59, and the Nasdaq by 1.13% to 26,936.04. The FTSE 100 gained 0.1% (10,716.26), and the Nikkei 225 rose 0.76% to 65,513.99. The picture in the Baltics is mixed: OMX Tallinn fell 0.12% to 2,196.18, OMX Riga 0.42% to 960.4, OMX Vilnius added 0.13% to 1,506.12, and OMX Baltic rose 0.1% to 317.49. The euro exchange rate against the ruble was 96.69, the US dollar is quoted at 0.88 euros, and the British pound at 1.16 euros.
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