'Dune' and 'War and Peace' Top the List of Books Popular Thanks to Screen Adaptations

The study showed which factors most often prompt people to read. A brief description of the plot was noted by 52% of those who read book reviews. These are followed by the visual image of the book, as well as quotes and excerpts from the text.

Short videos have become one of the most effective formats for promoting literature: they are among the top three most popular review formats. 54% of respondents believe that such a video can prompt people to read even challenging literature.

Screen adaptations directly influence interest in the source material. 77% of those surveyed feel the desire to read the book after watching its screen version. Meanwhile, 44% of respondents prefer the classic sequence: first read the book, then watch the adaptation.

For the book market and video platforms, these data confirm the mutual effect of content. Screen adaptations stimulate book sales, while book reviews — including in short video format — expand the audience for adaptations.

It was previously reported that the best-selling marketing book in Russia between January 1 and September 10, 2026, was 'Contagious: Why Things Catch On' by American professor Jonah Berger.