Channels in MAX Grew 58% in the Third Quarter — Reaching 530 Thousand
Public channels in MAX have exceeded 530,000 — a 58% increase in a quarter. Subscriptions total over 355 million. The leader in audience is News and Media, while “Transport” is growing the fastest (+83.4%).
The number of public channels in the MAX messenger reached 530,000 by the end of the third quarter — 58% more than the previous quarter. These figures were reported by MyDash, a service for analytics of channels and audiences in MAX.
Activity within the channels grew more slowly, but still noticeably. Over three months, authors published more than 51 million new posts — a 34% increase compared to the previous quarter. The number of subscriptions to public channels alone rose by 39%, exceeding 355 million.
Simply put, the audience and the number of channels are growing faster than the volume of content.
What Readers Watch Most Often
The leader in total subscribers is the “News and Media” category. It has held first place for the second quarter in a row. “Blogs,” “Education,” “Politics,” and “Food and Cooking” also remain at the top in terms of subscribers.
The categories with the largest subscriber gains in the third quarter were:
- News and Media;
- Blogs;
- Other;
- Sales;
- Politics.
The most dynamic category turned out to be “Transport” — a gain of 83.4% in subscribers over the quarter. Advertising, meanwhile, is most commonly found in the “Sales” category: that is where posts with the ERID label (a token mandatory for labeling online advertising in Russia) are most frequent.
Why There Are So Many Channels Now
The main growth driver is the “Other” category. It showed the most active growth in new channels both in absolute numbers and in relative terms. The reason is simple: the platform opened up the creation of public channels to ordinary users. Previously, this option was only available to legal entities and large public pages — upon application.
The removal of this entry barrier instantly expanded the “long tail” of topics.
Which Topics Authors Choose
Top 10 categories by number of new channels in the third quarter:
- other;
- blogs;
- sales;
- news and media;
- education;
- fashion and beauty;
- food and cooking;
- animals;
- career;
- transport.
Looking at the total number of channels, the picture is slightly different. The top 10 in absolute numbers:
- other;
- education;
- blogs;
- news and media;
- sales;
- municipal services;
- fashion and beauty;
- politics;
- travel;
- food and cooking.
The difference between the lists reveals the structure of the ecosystem. Education and municipal services have been steadily gaining channels for a long time, while animals and career are fresh topics from the new wave of authors.
Conclusion: MAX is going through a phase of explosive base expansion driven by the mass segment, while advertising money is concentrated in “Sales” and the audience — in the news.
Original: t.me
More from Сергей Мельник
179 articles
Related articles
- Pinduoduo and Anthropic paid Kazakhstan 8 billion tenge in taxes
- Disney Will Show Super Bowl 2027 Through the Eyes of Star Wars Characters
- Omnicom: Creative Falls for Third Quarter, Media Grows 10%
- 51% of teens call brand slang flirting
- Elvis Presley Song Rights Holders Demand $41.1 Million from Anthropic