Litres Compiles Top 10 Best-Selling Books for Marketers

A book by American professor Jonah Berger, "Contagious: Why Things Catch On" ("The Psychology of Word of Mouth. How to Make Products and Ideas Popular"), became the best-selling marketing book in Russia from January 1 to September 10, 2026. The press service of the Litres service reported this to AdIndex based on the results of its own research.

The service evaluated sales by total revenue across all formats — audio and text. Second and third place in the ranking went to Igor Mann's "Marketing Without a Budget. 50 Working Tools" and the joint work by V. V. Davydov and M. V. Fedorov, "Digital Marketing. The Internet Marketer's Essential Book."

The top 10 popular books for marketers looks as follows:

1. Jonah Berger — "The Psychology of Word of Mouth. How to Make Products and Ideas Popular";
2. Igor Mann — "Marketing Without a Budget. 50 Working Tools";
3. V. V. Davydov, M. V. Fedorov — "Digital Marketing. The Internet Marketer's Essential Book";
4. Kim Sungho — "Unique! Uniqlo. How a Small Japanese Tailor Shop Became One of the Largest Sellers of Casual Clothing";
5. Roger Dooley — "Neuromarketing. How to Influence the Consumer's Subconscious";
6. Donald Miller — "StoryBrand 2.0 Method: Talk About Your Brand So People Fall in Love with It";
7. Phil Barden — "Decoded: The Science Behind Why We Buy" ("Hacking Marketing. The Science of Why We Buy");
8. Seth Godin — "This Is Marketing. What Every Marketer Who Wants to Become No. 1 Should Think About";
9. Josh Kaufman — "The Personal MBA. 100% Self-Education";
10. Philip Kotler, Hermawan Kartajaya et al. — "Marketing 6.0. The Future Is Immersive, the Merger of Digital and Physical Worlds".

The composition of the ranking reflects the structure of reader demand among marketing specialists in Russia. Works on consumer behavior and the viral spread of ideas lead the list. They are followed by practical guides on promotion without a budget and digital tools.