Branding

Porsche Tops Luxury Brand Ranking for Ninth Consecutive Year

Porsche topped the Brand Finance Luxury & Premium ranking for the ninth consecutive year: brand value $35.17 billion. Chanel — second ($34.34 billion), Louis Vuitton — third ($28.81 billion). Five French brands in the top 10.

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Porsche снова возглавил рейтинг люксовых брендов: кто еще вошел в топ
Porsche снова возглавил рейтинг люксовых брендов: кто еще вошел в топAI-generated

Porsche ranks first in the Brand Finance Luxury & Premium 2026 ranking of the world's most valuable luxury and premium brands. The German automotive brand is valued at $35.17 billion. The company has held the lead for the ninth year in a row.

The gap to the closest pursuer is minimal. Chanel took second place with a valuation of $34.34 billion — less than $1 billion behind Porsche. Louis Vuitton held on to third position: the brand's value reached $28.81 billion.

The rest of the top 10 includes:

  • Hermès — $21.17 billion;
  • Rolex — $19.86 billion;
  • Cartier — $16.02 billion;
  • Ferrari — $14.47 billion;
  • Dior — $12.01 billion;
  • Gucci — $8.78 billion;
  • Tiffany & Co. — $8.65 billion.

The composition of the top ten clearly shows the balance of power in the global luxury market. French brands dominate: five of them made it into the top 10 — Chanel, Louis Vuitton, Hermès, Cartier and Dior. France is thus represented in the ranking more widely than any other country.

The spread among the top ten participants is significant. While the top three are clustered between $28.81 billion and $35.17 billion, the brands in the lower part of the ranking — Gucci and Tiffany & Co. — are each valued at less than $9 billion. The gap between third and tenth place exceeds $20 billion.

For Porsche, leading the Brand Finance Luxury & Premium ranking has become customary: the automaker has held the top spot for nine years. At the same time, the contest for the top of the table is intensifying: Chanel trails the leader by just $0.83 billion.

By segment, the top 10 breaks down as follows: automotive is represented by Porsche and Ferrari; jewelry and watches by Rolex, Cartier and Tiffany & Co.; fashion and accessories by Chanel, Louis Vuitton, Hermès, Dior and Gucci. As the ranking shows, the fashion segment makes up the bulk of the list.

The Brand Finance Luxury & Premium ranking traditionally measures the value of the world's luxury and premium brands. The latest edition assesses companies' positions as of 2026.

Source: Myfin.by

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