The Out of Home Market Exceeded 62 Billion Rubles in the First Half

In the first quarter, Out of Home volume amounted to 30.3 billion rubles (+11% year over year), with outdoor advertising at 24.9 billion rubles (+10%). Digital structures grew 29% over this period, to 20.7 billion rubles, while classic ones declined 36%, to 4.2 billion rubles.

Who Are the Largest Advertisers

The ranking of the largest outdoor advertising advertisers was headed by Wildberries with 10.2 billion rubles (+8.5% year over year). The advertising volumes of the marketplace's seller brands and companies within the RWB Group grew by 123.4%, while other brands saw a decline of 8.8% in the first half.

The top-5 advertisers also included:

• Sber — 3.7 billion rubles;
• Dzhiko (Dzhiko) — 2.3 billion rubles;
• O'Shade — 2.3 billion rubles;
• VTB — 1.6 billion rubles.

How Operator Billings Were Distributed

The high growth rate of the market was ensured by the leader — the Russ Group (part of RWB). Its billing volume in the first half increased by 28.9% and exceeded 51.7 billion rubles. Operators in the top-5 alongside Russ (Rim Mediagroup, Rasvero, Reklama-Tsentr, and Drim) collectively provided 6.1 billion rubles and growth of 14.0% over the same period. The remaining players showed a decline of 2.9%.

At Russ, AdIndex was told that the company agrees with Espar-Analytics' assessment of the market's dynamics and volumes.

What Is Happening with Inventory

The total number of standard-format video screens in the monthly monitoring zone (the 50 largest Russian cities) reached 12.6 thousand units in June 2026 — 31.6% more year over year. Average monthly growth rates of digital inventory in April—June amounted to 1.4%, compared to 1.2% in the first quarter.