TV Channel «Armiya TV» Halts Broadcasting Due to Russian Strikes

On September 25, as a result of a Russian attack, a data center belonging to the company «Datagroup» was damaged.

Government Response

During a meeting of the Supreme Commander-in-Chief's Staff, decisions were made to protect data centers and other critical communications infrastructure facilities. This was announced by President of Ukraine Volodymyr Zelensky.

The content of the decisions taken has not been disclosed. For data center operators and hosting providers, the issue of physical protection of their facilities is now becoming a priority: over three days, the strikes have disabled or damaged at least four infrastructure facilities — UTELS, MiroHost, «Datagroup», and the unspecified cloud service Fex.net.

Impact on the Media Sector

The TV channel «Novyny.LIVE» temporarily suspended broadcasts due to disruptions in the operation of some services following the Russian attack on Kyiv's infrastructure. Thus, «Armiya TV» became the second TV channel to halt broadcasting during the current wave of strikes.

Both channels have maintained their presence in digital environments — YouTube and social media. This mode of operation is becoming a de facto backup broadcasting model for Ukrainian media: while broadcast infrastructure remains vulnerable, content distribution is shifting to online platforms.

For the advertising market, the halt of broadcast transmissions by two channels means a reduction in TV inventory. Advertisers who had planned placements on the broadcasts of «Armiya TV» and «Novyny.LIVE» are forced to revise their media plans in favor of digital channels, where both brands continue to operate.

MiroHost, the hosting provider whose data center was destroyed, has not given a timeline for restoration. This creates risks for thousands of websites and services hosted on its infrastructure. The «Datagroup» data center is damaged — the scale of service disruption is being clarified.

The situation remains dynamic. The key questions for the market are the timeline for restoring the capacity of MiroHost and «Datagroup», as well as the specific measures to protect communications infrastructure adopted at the Staff meeting. As new information becomes available, «Eurasia Marketing» will continue to monitor developments.