YouTube and Meta* change their minds and will run ads for Gibney's film about Musk

X refused to advertise the film without giving a reason. The platform owner's attitude toward the film is clear from his public statements: Elon Musk previously wrote that "dog s*** deserves more respect than Gibney."

TikTok justified its refusal differently. The platform classified the film's ad as "political" and rejected it on that basis.

The film "Musk" was screened at the Venice International Film Festival in early September. The film has received positive reviews from critics. Its "freshness" rating on Rotten Tomatoes is 100%. Its theatrical release in the US begins on October 9.

The conflict over the film's advertising is unfolding against the backdrop of Musk's legal battle with the advertising market. It was previously reported that X Corp. is asking a federal appeals court to overturn a ruling by US District Judge Jane Boyle and revive an antitrust lawsuit against 10 advertisers. According to the plaintiff, they participated in a "group boycott" of the platform.

For the advertising market, the case is telling: the automated moderation systems of major platforms can block promotional content for politically sensitive documentary projects, and the decision to allow it is only made after public attention from the media.

*Meta and its social networks Facebook and Instagram are recognized as extremist and banned in the Russian Federation