TikTok Introduces Two Certification Levels for Partner Agencies
TikTok will split partner agencies into two categories — Agency Partner and Premier Agency Partner. The badges will show the level of contractors' expertise in advertising on the platform.
TikTok will split partner agencies in the program into two categories with different certification badges. The platform will issue Agency Partner and Premier Agency Partner badges so that advertisers can assess the depth of a contractor's expertise in working with TikTok's advertising tools.
The updated structure of the partner program is intended to show the level of each organization and its practical understanding of advertising on the platform.
“The Agency Partner badge is an established mark of platform excellence, awarded to qualified agencies that demonstrate exceptional performance, operational capabilities, and certified team expertise,” TikTok explained.
The platform positions the Premier Agency Partner badge as an “exclusive honor.” It will be awarded only to a limited group of the most high-performing partners worldwide.
“As the highest tier of recognition in the agency program, Premier status marks partners who consistently demonstrate excellence on TikTok — through proven business results, deep platform expertise, and an unwavering commitment to TikTok-first marketing,” the company said in a statement.
The updated badge system gives advertisers more information about marketing consultants on the platform and may simplify the process of choosing an agency to work with. According to TikTok, both certifications confirm that an agency has met the requirements of the partner program.
“Whether working with an Agency Partner badge holder to launch and scale performance campaigns or with a Premier Agency Partner on a large specialized activation, brands can act with full confidence, knowing they are dealing with vetted, high-performing platform specialists,” TikTok noted.
The TikTok Agency Partner program has been operating since 2020. It currently unites more than 600 approved partners across various areas: creative, marketing technology, and performance measurement.
Original: techtarget.com
More from Анна Соколова
153 articles
Related articles
- Elvis Presley Song Rights Holders Demand $41.1 Million from Anthropic
- Pinduoduo and Anthropic paid Kazakhstan 8 billion tenge in taxes
- Disney Will Show Super Bowl 2027 Through the Eyes of Star Wars Characters
- Mom's Touch to Open 50 Restaurants in Kazakhstan with Shin-Line
- Prada answered AI slop with a pencil: 6 million views and mice in the style of Disney