Meta One, OpenAI and Google talks: the week in marketing technology
OpenAI, Google and Anthropic are discussing cooperation for AI safety, Nvidia is urging everyone not to slow down, and Meta is launching the Meta One subscription from $7.99.
OpenAI, Google and Anthropic have been discussing joint measures to improve artificial intelligence safety for several weeks. This was reported by Marketing Week as part of its weekly roundup of technology news affecting the marketing industry. The news of the talks emerged after Anthropic CEO Dario Amodei and OpenAI CEO Sam Altman publicly acknowledged the validity of concerns about the pace of AI development.
The irony of the moment: the leaders of the top AI companies started talking about caution precisely when the industry is in the fever grip of competition. The Marketing Week columnist compares the AI boom to a party that has spun out of control — and market participants are acting strictly in their own interests.
Nvidia against slowing down
Nvidia CEO Jensen Huang took the opposite stance. Speaking on 15 September at the Dreamforce conference, he urged the audience to "run as fast as you possibly can" in adopting AI and called claims that the technology would lead to massive job losses "complete nonsense".
Straight from the stage, Huang took a call from US President Donald Trump. Trump called concerns around AI a "hoax", organised by China, in his words, and repeated his call not to slow down the technology's development.
Commercial logic
Behind the difference in rhetoric lies commercial logic, notes Marketing Week. OpenAI, Google and Anthropic are building an industry that remains deeply unprofitable and is sustained by enormous investments. One serious scandal could inflict irreparable damage on trust. That is why it is in their interest to protect this bubble until their positions are secured.
Nvidia, by contrast, is making colossal money from AI and has a stake in maintaining the current pace. Meta is lagging in the AI race and is investing heavily to close the gap — slowing down does not suit it. The columnist's conclusion: the only arbiter could be the government, but it is in no hurry to take away everyone's "glasses".
Meta One: another subscription
On 15 September, Meta unveiled the Meta One bundle. It combines the existing Plus subscription offerings for WhatsApp, Facebook and Instagram, and also adds access to the company's AI services.
Prices start at $7.99 (£5.90) for individual users and $14.99 (£11) for businesses, with tariffs rising further depending on the volume of Meta AI features used. Judging by the feature set, the offering is aimed more at content creators and businesses than at the mass market: the most useful options will only benefit the most active Instagram users.
Meta's subscription palette was already extensive by this point, and how exactly Meta One differs from existing products, apart from the word "AI", is a question without a clear answer. But the launch is yet more confirmation that recurring revenue is becoming a key direction for AI monetisation among tech giants.
Recruitment automation: 70% of minority jobseekers hide details on their CVs
A study by the organisation People Like Us, conducted together with Censuswide, showed that 70% of talented professionals from ethnic minorities hide elements of their CVs, fearing rejection by automated screening systems.
The data record the growing use of AI for screening applications. The study's authors call on the industry to disclose the use of automation in hiring and to conduct independent audits for algorithmic bias.
"Automation clearly plays a role in processing the growing number of applications — but a system of checks and balances must ensure fair recruitment for everyone," said Sheeraz Gulsher, co-founder of People Like Us.
The situation has reached the point of absurdity, writes the Marketing Week columnist: to pass the AI filter, a candidate writes their application with the help of AI. This benefits no one and hits especially hard at the diversity of talent coming into marketing. Submitting an application already takes a lot of time, and candidates now face more barriers than recruiters.
Source: Marketing Week; Source: wheresyoured.at
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