Yandex Advertising Restores Key Tools After Outage
Yandex has restored key advertising tools: Adfox and the YAN partner dashboard. Campaigns in Direct continue to run, and budgets are being respected.
The main tools of Yandex Advertising are working again after an outage, the company said in its official blog. Campaigns launched in Direct and Business continue to run.
What has already been restored
The service is gradually restoring access to promotion and monetization management. The main features available to clients include:
- Adfox (a website monetization tool);
- the partner dashboard of the Yandex Advertising Network (YAN — a network of external platforms that display Yandex ads).
The company emphasizes: ad impressions in Search, the YAN, and on other surfaces were never stopped.
"The system takes into account actual impressions, clicks, and conversions, and collects and stores statistics on campaign results. The daily and weekly budgets you have set in your campaigns are being respected," Yandex representatives said.
Thus, advertisers will not lose data on campaign results and will not exceed their set spending limits.
Why the outage occurred
The cause was drone attacks on Yandex data centers. Because of them, some tools are still unavailable or operating with limitations. The company has not given a timeline for full restoration.
What about paused campaigns
Earlier, Kommersant reported that several companies had allegedly suspended advertising campaigns in Direct. Yandex denied this information.
According to company representatives, it is technically impossible to reconfigure a campaign: the interface is not yet available to advertisers. In other words, campaigns being paused at the advertisers' own initiative was ruled out.
Conclusion: Yandex's advertising infrastructure is operational, but the company will restore full access to campaign management as its data centers are brought back online.
Original: b2b.yandex.ru
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