A Thousand Accounts Advertising Unlicensed Dietary Supplements Found in Kazakhstan

• 349 recommendation letters were sent to advertising distributors;
• 7 requests were submitted to relevant government agencies demanding the blocking of illegal content;
• 20 informational letters were sent to the Atameken Chamber of Entrepreneurs and other agencies.

Meta has already begun removing publications that violate the rules. This means that account owners on Instagram and Facebook are losing their reach and the platforms themselves — and without court procedures, acting directly on the regulator's request.

What does this change for the market?

For practicing marketers and e-commerce project owners, the signal is clear: dietary supplement advertising in Kazakhstan has become an area of heightened scrutiny, and pre-orders via social media are no longer a gray zone but a direct risk of account blocking. The regulator operates systematically rather than on a complaints basis — monitoring is carried out on a scheduled basis and covers thousands of platforms.

In parallel, the KSEC is conducting prevention efforts among consumers. During the reporting period, specialists prepared and published more than 5,300 explanatory articles and expert commentaries on the rules for purchasing and advertising dietary supplements. Such an information campaign reduces the conversion of aggressive advertising and changes audience behavior.

What is the situation offline?

The problem is not limited to the internet. It was previously reported that 15% of biologically active supplements on the country's shelves are sold with violations. Most often, manufacturers cheat on labeling, although some samples also showed microbiological deviations.

The picture is as follows: the regulator is pressuring the promotion channel, not just the manufacturer. For advertising distributors — bloggers, targeting specialists, public page owners — this means the need to verify a product's state registration before publication, because liability now extends to account blocking at the platform level.